Oris Big Crown Pointer Date "Bullseye" Automatic – 01 754 7779 4061-07 5 19 25

The ORIS Big Crown Pointer Date “Bullseye” in 38mm is a timeless expression of the brand’s independent spirit and enduring design philosophy. For more than 120 years, ORIS has stood apart as a proudly independent Swiss watchmaker, free to follow its own path and guided by a belief in mechanical watchmaking, responsible values, and substance over status. This philosophy has long resonated with discerning watch lovers who value authenticity, craftsmanship, and individuality.

First introduced in 1938 for aviators, the Big Crown Pointer Date quickly became an icon thanks to its oversized crown, bold Arabic numerals, and distinctive central pointer date—an elegant and highly legible solution that has stood the test of time. Nearly nine decades later, that legacy continues with the Big Crown Pointer Date “Bullseye,” a model that pays homage to ORIS history while feeling entirely relevant today.

The “Bullseye” dial, with its striking two-tone concentric design, traces its roots back to ORIS pocket watches of the early 20th century and enjoyed widespread popularity throughout the mid-century era. Now revived, it features a cool grey and black dial accented by a sporty red date ring and red-tipped pointer date hand. Housed in a 38mm stainless steel case with a fluted bezel and powered by the automatic ORIS Caliber 754, the watch offers a 41-hour power reserve and everyday versatility. Finished with a sustainable black Cervo Volante deer leather strap, the Big Crown Pointer Date “Bullseye” is a confident return of a design classic—crafted for those who appreciate heritage with purpose.