{"title":"Awake","description":"\u003cp\u003eFounded in 2019 by Lilian Thibault, AWAKE Watches is an independent brand known for its bold, design-focused approach to modern horology. The brand has quickly gained recognition for its distinctive limited-edition releases and artist-driven concepts, grounded in creativity and collaboration. AWAKE’s collections draw inspiration from art, science, and culture, resulting in timepieces that feel both innovative and intentional, with a strong emphasis on expressive design and meaningful storytelling. From its limited collaborations to its evolving Swiss Made direction with the Son Mai collection, the brand continues to refine its identity through craftsmanship and detail.\u003c\/p\u003e\n\u003cp\u003eAWAKE creates watches for those who value originality, texture, and modern style. We are pleased to offer the Son Mai collection, which includes the Silver Leaf and Fragments designs. Each watch showcases traditional lacquer artistry, with distinct textures, depth, and handcrafted detail. This collection reflects a continued focus on innovation, creativity, and thoughtful design, brought to life through signature lacquer techniques and precise finishing.\u003c\/p\u003e","products":[{"product_id":"awake-son-mai-fragments-blue-limited-edition-automatic-smfb25aw","title":"Awake Son Mai Fragments Blue Limited Edition Automatic – SMFB25AW","description":"The Awake Sơn Mài Fragments Blue Limited Edition, a rare expression of artistry and watchmaking, produced in a strictly limited edition of only 100 pieces. The Fragments collection represents a bold step in Awake’s creative journey, uniting Vietnamese lacquer, natural mother-of-pearl, and the ancient Japanese art of Raden in a luminous and captivating harmony. In this striking interpretation, deep blue tones inspired by the ocean evoke the silent poetry of the sea. As light moves across the dial, iridescent fragments shimmer and transform—blues soften into silver while subtle grays reveal hints of azure—creating a living surface that captures the fluid beauty of time itself.\u003cbr\u003e\u003cbr\u003eContinuing the artistic exploration of Hanoi’s remarkable lacquer craftsmanship, Awake reimagines traditional Vietnamese Sơn Mài techniques with luminous mother-of-pearl, treasured for its shifting colors and natural elegance. Inspired by the centuries-old Raden technique of embedding mother-of-pearl into lacquer, master artisans carefully select and place each fragment by hand, forming a delicate mosaic that reflects light with mesmerizing depth. The lacquer itself comes from the sap of the Rhus verniciflua tree, harvested in small quantities after years of growth, then purified to produce a finish prized for its extraordinary clarity and brilliance. Each dial requires nearly fifteen hours of meticulous handwork, followed by the application, sanding, and polishing of multiple layers of lacquer that seal the fragments beneath a surface of remarkable depth and shine.\u003cbr\u003e\u003cbr\u003eAwake enhances this artistic dial with its signature luminous “chiaroscuro” aesthetic. Faceted polished steel hands and indexes filled with Super-LumiNova® BGW9 remain elegant and discreet in daylight, yet glow softly in darkness, revealing the hypnotic reflections of the lacquer beneath. The result is a refined reading of time that complements, rather than competes with, the dial’s artistry.\u003cbr\u003e\u003cbr\u003eEncased in recycled 316L stainless steel measuring 39mm, the watch features a sapphire crystal with anti-reflective coating, 50 meters of water resistance, and a sapphire display caseback. Inside beats the reliable Swiss automatic La Joux-Perret G101 movement with an impressive 68-hour power reserve. Completing the piece is a beautifully handcrafted Jean Rousseau matte black calfskin strap, lined with Alcantara and fitted with a refined pin buckle.\u003cbr\u003e\u003cbr\u003eWith its handcrafted métier d’art dial, sophisticated luminous signature, and exceptional Swiss mechanics, this limited-edition creation embodies Awake’s dedication to craftsmanship, sustainability, and emotional design—an extraordinary timepiece where art, culture, and watchmaking converge.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51853759316270,"sku":"AWK-SMFB25AW","price":3200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/c081c8eae0ca3517b7004072875e7261.jpg?v=1776805506"},{"product_id":"awake-son-mai-fragments-green-limited-edition-automatic-smfg25aw","title":"Awake Son Mai Fragments Green Limited Edition Automatic – SMFG25AW","description":"The Awake Sơn Mài Fragments Green Limited Edition, a striking expression of conscious and poetic watchmaking, produced in a strictly limited edition of just 100 pieces. Since its inception, Awake has explored a vision where craftsmanship and time are intimately connected, and the Sơn Mài – FRAGMENTS collection represents a remarkable continuation of that journey. Blending traditional Vietnamese lacquer, natural mother-of-pearl, and the ancient Japanese art of Raden, Awake creates a mesmerizing dial where light, texture, and color come together in perfect harmony. Each dial is a handcrafted iridescent mosaic that captures and refracts light, transforming every passing second into a moment of quiet reflection and beauty.\u003cbr\u003e\u003cbr\u003eInspired by centuries-old craftsmanship from Hanoi, the dial is created using the refined Vietnamese lacquer technique known as Sơn Mài. The lacquer itself is derived from the sap of the Rhus verniciflua tree, harvested only in small quantities after years of growth and carefully purified to achieve extraordinary clarity and brilliance. Skilled artisans then select mother-of-pearl fragments individually, placing them by hand to form a luminous mosaic whose colors shift and evolve with every change of light. The result is a living dial—sometimes reminiscent of calm waters, sometimes like a twilight sky—where organic materials and light create a miniature landscape of remarkable depth.\u003cbr\u003e\u003cbr\u003eEach dial requires nearly fifteen hours of meticulous handwork, followed by the application of numerous layers of lacquer that are dried, sanded, and polished to reveal an extraordinary sense of depth and shine. Awake complements this artistry with its signature luminous “chiaroscuro” aesthetic: polished steel hands and indexes filled with Super-LumiNova® BGW9 remain elegant by day and glow softly at night, revealing the dial’s hypnotic reflections without overpowering its beauty.\u003cbr\u003e\u003cbr\u003eThe watch is housed in a refined 39mm case crafted from recycled 316L stainless steel and protected by a sapphire crystal with anti-reflective coating. Inside beats the Swiss automatic La Joux-Perret G101 movement, offering a reliable 68-hour power reserve and visible through a sapphire caseback. Completing the piece is a handcrafted Jean Rousseau calfskin strap lined with Alcantara, bringing exceptional comfort and understated elegance to the wrist.\u003cbr\u003e\u003cbr\u003eWith its extraordinary métiers d’art dial, refined luminescent signature, and precise Swiss mechanics, this limited-edition creation embodies Awake’s dedication to craftsmanship, sustainability, and emotional design—an invitation to slow down and appreciate the subtle beauty that only the human hand can create.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51853764297006,"sku":"AWK-SMFG25AW","price":3200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/57d30e7947e75523037d275463cf122e.jpg?v=1776691195"},{"product_id":"awake-son-mai-silver-leaf-ultra-violet-automatic-smuv25aw","title":"Awake Son Mai Silver Leaf Ultra Violet Automatic – SMUV25AW","description":"The Awake Sơn Mài Silver Leaf Ultra Violet is a bold and captivating timepiece, created for those who appreciate artistry, mystery, and individuality. Its complex purple dial plays with light to accentuate depth and intrigue, while the vignette gradient subtly obscures the edges, intensifying its spiritual aura. Modern and assertive by day, it transforms into an enigmatic and almost mystical presence in the dark—a true statement of style and character.\u003cbr\u003e\u003cbr\u003eThis unique aesthetic draws inspiration from the iconic “vignette” dials of the 1970s and 1980s, where a bright center contrasts with darker edges to draw the eye. Awake reinterprets this visual phenomenon through a meticulous ten-hour handcrafting process, blending subtle pigment transitions and multiple layers of lacquer to create unparalleled chromatic intensity and visual depth.\u003cbr\u003e\u003cbr\u003eAt the heart of the creation lies the centuries-old Vietnamese lacquer technique Sơn Mài, using sap from the Rhus verniciflua tree, harvested in minute quantities after a decade of growth. Master artisans carefully purify and layer the lacquer, embedding delicate sheets of silver leaf to give the dial its luminous relief and dynamic reflections. A dozen successive layers of lacquer are applied and polished, producing a surface of extraordinary shine and almost infinite depth, where every glance reveals a new interplay of light and color.\u003cbr\u003e\u003cbr\u003eHoused in a 39mm case of recycled 316L stainless steel with sapphire crystal protection and 50 meters of water resistance, the watch is powered by the Swiss La Joux-Perret G101 automatic movement with a 68-hour power reserve, visible through a sapphire caseback with a custom tungsten rotor. The strap, handcrafted by the master saddlers of Bouveret, ensures both comfort and elegance.\u003cbr\u003e\u003cbr\u003eWith its handcrafted dial, exclusive luminous signature, and meticulous Swiss mechanics, this creation embodies Awake’s dedication to craftsmanship, artistry, and emotion—a striking fusion of Vietnamese heritage, French creativity, and contemporary watchmaking.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51853881016622,"sku":"AWK-SMUV25AW","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/ce86aee0860d3c1f512107bf947e1131.jpg?v=1778163366"},{"product_id":"awake-son-mai-silver-leaf-atlantis-blue-limited-edition-automatic-smab26aw","title":"Awake Son Mai Silver Leaf Atlantis Blue Limited Edition Automatic – SMAB26AW","description":"The Awake Son Mai Silver Leaf Atlantis Blue Limited Edition, captures the imagination with a dial inspired by the myth of Atlantis, suspended between light and darkness, myth and reality. Its captivating blue gradients evoke the mysterious depths of the ocean, guiding the eye toward the center in a hypnotic play of color and light. Modern and assertive by day, the dial transforms at night, revealing a subtle, almost mystical glow thanks to Awake’s exclusive luminous signature, inspired by the Japanese concept of chiaroscuro.\u003cbr\u003e\u003cbr\u003eThis striking visual effect is achieved through the centuries-old Vietnamese lacquer technique Sơn Mài, combined with delicate silver leaf and natural pigments. Each dial is handcrafted over more than ten hours, layering lacquer to produce a luminous, smoky-gradient finish reminiscent of the iconic “Vignette” dials of the 1970s and 1980s. The interplay of textures and shades reflects the transition from the comforting light of shallow waters to the mysterious darkness of the deep, creating a miniature landscape where every glance reveals a new discovery.\u003cbr\u003e\u003cbr\u003eHoused in a 39mm recycled 316L stainless steel case with sapphire crystal and 50 meters of water resistance, the watch is powered by the Swiss La Joux-Perret G101 automatic movement with a 68-hour power reserve. Awake enhances the movement with a custom tungsten rotor, expertly finished with sandblasted, polished, and micro-beaded surfaces, visible through the sapphire caseback.\u003cbr\u003e\u003cbr\u003eCompleting the design is a “Peacock” blue suede calfskin strap, handcrafted by master leatherworkers in Bouveret, France, offering suppleness, durability, and elegance. Combining traditional craftsmanship, Swiss precision, and contemporary design, the Atlantis Blue exemplifies Awake’s dedication to artistry, emotion, and the celebration of time as a living work of art.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51856021553454,"sku":"AWK-SMAB26AW","price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/857e2e9fb598d7ef1ed70307617aff41.jpg?v=1780420472"},{"product_id":"awake-son-mai-silver-leaf-automatic-smpa25aw","title":"Awake Son Mai Silver Leaf Palladium Automatic – SMPA25AW","description":"The Awake Sơn Mài Silver Leaf Palladium is a refined expression of artistic watchmaking, where tradition and contemporary design meet in perfect harmony. Its elegant dial reveals a graceful gradient that transitions from luminous light gold to deep brown, creating a warm and soothing presence on the wrist. Both subtle and sophisticated, this palette symbolizes clarity and purity while offering a modern alternative to classic beige or brown tones—equally at home with contemporary style or vintage-inspired elegance.\u003cbr\u003e\u003cbr\u003eInspired by the iconic “vignette” dials of the 1970s and 1980s, Awake reinterprets the celebrated smoky gradient effect that naturally draws the eye toward the center of the dial. Originally a photographic term describing a bright center surrounded by darker edges, the vignette effect becomes a creative asset in Awake’s watchmaking vision. Through a meticulous ten-hour handcrafting process, artisans layer pigments and lacquer to achieve subtle color transitions and remarkable visual depth, creating a dial that captures light with striking intensity.\u003cbr\u003e\u003cbr\u003eAt the heart of this creation lies the centuries-old Vietnamese lacquer technique known as Sơn Mài. The lacquer itself is derived from the precious sap of the Rhus verniciflua tree, which grows in northern Vietnam and produces only small quantities after many years of growth. Once purified, this natural lacquer is applied and polished in multiple layers, forming a surface of extraordinary brilliance. Pure silver leaf is then delicately placed by hand, giving the dial a textured, luminous character that shifts beautifully with changing light.\u003cbr\u003e\u003cbr\u003eThe watch is housed in a refined 39mm case crafted from recycled 316L stainless steel and protected by a sapphire crystal, with 50 meters of water resistance. Inside beats the renowned Swiss La Joux-Perret G101 automatic movement, offering an impressive 68-hour power reserve and visible through a sapphire caseback with a custom tungsten rotor. Completing the piece is a handcrafted strap produced by master saddlers in Bouveret, ensuring exceptional comfort and durability.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51857154736430,"sku":"AWK-SMPA25AW","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/10b97abb0d46eaa02bfb7bf0d4a1dfb4.jpg?v=1776805523"},{"product_id":"awake-son-mai-frosted-leaf-royal-red-limited-edition-automatic-smflrr25aw","title":"Awake Son Mai Frosted Leaf Royal Red Limited Edition Automatic – SMFLRR25AW","description":"The Royal Red dial is a striking expression of heritage craftsmanship and contemporary watchmaking, inspired by Asian ritual objects and brought to life through the ancestral Vietnamese art of Sơn Mài lacquerware. This exceptional timepiece introduces a refined evolution of the Frosted Leaf technique, where vibrant red—symbolizing life, energy, and passion—interacts with luminous silver leaf infused with warm copper-toned pigments. The result is a dial rich in depth, radiance, and meaning, evoking wisdom, legacy, and the mastery of time.\u003cbr\u003e\u003cbr\u003eEach Métier d’Art dial is meticulously handcrafted, blending polished lacquer with pure silver leaf gilding and natural pigments in an innovative and visually captivating composition. No two dials are exactly alike, making each watch a unique work of art that reflects centuries-old Vietnamese craftsmanship reimagined through a modern lens.\u003cbr\u003e\u003cbr\u003eDesigned as more than a timekeeping instrument, the Royal Red dial invites a slower, more intentional relationship with time—one that honors tradition, material, and the human touch behind every detail. Since the debut of the Sơn Mài collection in 2024, this commitment to preserving and evolving exceptional artisanal techniques has remained at the core of each creation.\u003cbr\u003e\u003cbr\u003eLimited to just 100 pieces worldwide, the Royal Red is a rare and meaningful addition for collectors seeking artistry, culture, and exclusivity in fine watchmaking.","brand":"Awake","offers":[{"title":"Default Title","offer_id":51871193989422,"sku":"AWK-SMFLRR25AW","price":3100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/30f39625287296a375447c96851ef4be.jpg?v=1780420488"},{"product_id":"awake-son-mai-silver-leaf-carmine-red-automatic-smcr25aw","title":"Awake Son Mai Silver Leaf Carmine Red Automatic – SMCR25AW","description":"The AWAKE Son Mai Silver Leaf Carmine Red Automatic is a striking expression of artistry and emotion, blending contemporary watchmaking with timeless craftsmanship. Its mesmerizing 39mm dial showcases deep shades of carmine red fading into rich black, creating a dramatic smoky gradient inspired by the iconic “Vignette” dials of the 1970s and 1980s. Handcrafted through an intricate 10-hour process, layers of lacquer and carefully selected pigments produce remarkable depth, reflections, and chromatic intensity that naturally draw the eye to the center. Symbolizing passion, courage, and seduction, the dial radiates energy and sophistication with every glance.\u003cbr\u003e\u003cbr\u003eCrafted from recycled 316L stainless steel, the case is paired with a handcrafted black leather strap produced by the master saddlers of Bouveret using over 60 meticulous steps to ensure lasting comfort and durability. Inside beats the respected Swiss La Joux-Perret G101 automatic caliber, delivering an impressive 68-hour power reserve. Finished with sapphire crystal, a unique luminous signature, and 50 meters water resistance, AWAKE combines innovative creativity, refined watchmaking quality, and pure emotion into a truly captivating timepiece.","brand":"Awake","offers":[{"title":"Default Title","offer_id":52034411233582,"sku":"AWK-SMCR25AW","price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/8eea070b0d881ce3882c724f94dd1129.jpg?v=1778163355"},{"product_id":"awake-son-mai-guilloche-main-alba-limited-edition-automatic","title":"Awake Son Mai Guilloche Main Alba Limited Edition Automatic","description":"The AWAKE Son Mài Guilloché Main “Alba” is a breathtaking limited edition timepiece inspired by the radiant energy of a rising sun. Limited to just 200 pieces, this extraordinary watch unites two rare artisanal traditions for the first time in horology: Italian hand-crafted Guilloché Main and ancestral Vietnamese Son Mài lacquer. The striking helical dial pattern is meticulously engraved by hand in Italy on a traditional rose engine, requiring exceptional precision and artistry before being enhanced in Hanoi with multiple layers of natural pigments and lacquer to create rich gradients and luminous reflections reminiscent of sunrise.\u003cbr\u003e\u003cbr\u003eRequiring over 15 hours of craftsmanship per dial, each piece is entirely unique, showcasing remarkable depth, texture, and brilliance. The refined 38mm stainless steel case pairs vintage-inspired elegance with modern sophistication, featuring a domed sapphire crystal and beautifully balanced proportions. Powering the watch is the Swiss-made La Joux-Perret G101 automatic movement with an impressive 68-hour power reserve and refined finishing visible through the sapphire caseback.\u003cbr\u003e\u003cbr\u003eFinished with AWAKE’s exclusive luminous signature and a handcrafted Jean Rousseau Alcantara strap, the Son Mài Guilloché Main “Alba” is far more than a watch — it is a wearable work of art celebrating culture, craftsmanship, and timeless refinement.","brand":"Awake","offers":[{"title":"Default Title","offer_id":52087073800494,"sku":"AWK-ALBA","price":3690.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/a910819c23d1cdf24d097ab943c50ca8.jpg?v=1779376564"},{"product_id":"awake-son-mai-guilloche-main-borealis-limited-edition-automatic","title":"Awake Son Mai Guilloche Main Borealis Limited Edition Automatic","description":"The AWAKE Son Mài Guilloché Main “Borealis” is a captivating limited edition timepiece inspired by the mesmerizing beauty of the Northern Lights. Limited to just 200 pieces, this extraordinary creation combines two exceptional artisanal traditions for the first time in watchmaking: Italian Guilloché Main and ancestral Vietnamese Son Mài lacquer. The radiant guilloché pattern is meticulously engraved by hand in Italy using traditional machinery, creating fluid lines that echo the movement of the aurora borealis. The dial is then elevated in Hanoi through multiple layers of pure lacquer and natural pigments, resulting in remarkable depth, luminous reflections, and rich gradients that shift beautifully with the light.\u003cbr\u003e\u003cbr\u003eEach dial requires over 15 hours of meticulous craftsmanship, making every piece entirely unique and deeply expressive. Housed in an elegant 38mm stainless steel case with refined vintage-inspired proportions, the watch is powered by the Swiss-made La Joux-Perret G101 automatic movement, offering exceptional reliability and a 68-hour power reserve. AWAKE’s exclusive luminous signature subtly illuminates the intricate dial details, while the handcrafted Jean Rousseau Alcantara strap and micro-adjustable buckle ensure outstanding comfort. The Son Mài Guilloché Main “Borealis” is more than a watch — it is a wearable work of art that beautifully celebrates heritage, craftsmanship, and contemporary elegance.","brand":"Awake","offers":[{"title":"Default Title","offer_id":52087107584302,"sku":"AWK-BOREALIS","price":3690.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/a00d03a79482859f15a934842a2ca6ee.jpg?v=1779379296"},{"product_id":"awake-son-mai-guilloche-main-sunset-limited-edition-automatic","title":"Awake Son Mai Guilloche Main Sunset Limited Edition Automatic","description":"The AWAKE Son Mài Guilloché Main “Sunset” is a stunning limited edition timepiece that unites two extraordinary artisanal traditions for the very first time in watchmaking. Limited to just 200 pieces, this remarkable creation features a rare hand-engraved “draped-moiré” guilloché pattern inspired by the flowing movement of the ocean. Crafted entirely by hand in Italy using historic straight-line engines, the dial is then transformed in Hanoi through the meticulous application of traditional Vietnamese Son Mài lacquer and natural pigments, creating a radiant gradient inspired by the warmth and brilliance of a setting sun.\u003cbr\u003e\u003cbr\u003eRequiring over 15 hours of craftsmanship per dial, each piece is entirely unique, showcasing exceptional depth, texture, and luminous reflections. Housed in a refined 38mm stainless steel case with elegant vintage-inspired proportions, the watch is powered by the Swiss-made La Joux-Perret G101 automatic movement with an impressive 68-hour power reserve. AWAKE’s exclusive luminous signature subtly illuminates the intricate dial work, while the handcrafted Jean Rousseau Alcantara strap and new micro-adjustable buckle ensure exceptional comfort. The Son Mài Guilloché Main “Sunset” is more than a watch — it is a wearable work of art celebrating heritage, craftsmanship, and contemporary elegance.","brand":"Awake","offers":[{"title":"Default Title","offer_id":52087107813678,"sku":"AWK-SUNSET","price":3690.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/files\/d015af048fac2d692240a53fa5559f51.jpg?v=1779379306"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/0550\/0718\/collections\/Awake_Watch_CollectionBanner.jpg?v=1773850438","url":"https:\/\/littletreasury.com\/collections\/awake.oembed","provider":"Little Treasury Jewelers","version":"1.0","type":"link"}